Media Releases 101

Media releases. Press releases. Announcements. Statements. Whatever you call ‘em, they are still the bedrock of communications. Even in today's social media driven fast paced communications environment they are still an important exercise, if only to make sure you are being clear and concise with what you are saying.

Whether your media release is about a specific event, product, or something interesting you or your company is doing, there is value in planting your key messages into the minds of journalists and the public. They are a tried and tested tool for gaining visibility and essential for building credibility.

Many people struggle to get to the point. They fill their media releases with imprecise wording, waffle, and waste. This leads to confusion and provides an opportunity for your audience to misunderstand what you're trying to tell them. Or even worse, a journalist to delete your release from their inbox without even opening the email.

Absolute Genius will help you cut to the heart of what you want to say, divining the details to ensure sophisticated simplicity for your media release.

From a punchy first sentence that slaps people in the face to the klaxon of a clear call to action, Absolute Genius media releases pack all the info journalists need to get them hooked to run a story.

So throw out the old boilerplate template you’ve been using and let Absolute Genius help you gain visibility, build credibility, and get your message out there.