Bang for your buck

It is easy to get caught up in all the latest fads, platforms, tools and technologies for talking to humans. Some of them are good. Some of them are okay. But many are not worth the investment. That’s why once we work out what you need to say we identify not only who you should be talking to, but the best way to reach them. You might call this getting bang for your buck.

We know your communications budgets are tight. So we ensure you’re getting that bang. We'll weigh the costs of a particular communication tool / strategy against the benefits.

You’ve been hearing a lot about TikTok. Sure. It’s cool. We get it. But video is very labour intensive. Even if you have a dedicated social media person — with video editing experience — the likelihood of creating authentic content that goes viral is low. Also your market probably isn’t the demographic using it (18-24 year-old women). Even if that is who you’re chasing they’ll be able to smell your naive attempt at being cool. Uh oh. They skipped right past the video you spent hours of staff time and thousands of dollars on.

Which leads to the next point: who are you trying to reach? There is no point putting all your effort into creating a swathe of digital ads, killer website content, and sexy social media assets if your market is stuck in the '90s. If your people read the newspaper and listen to (gasp) the radio, you might be better to go back to basics. Do a direct mailout, look for a partnership with a brand they trust, or do an IRL activation somewhere they hang out.

Lastly, this is all pointless if you don’t have a call to action in your communications. You’ve got what you want to say. You’ve got who you want to say it to. Now what is it you want them to do? And stop right there: awareness isn’t a goal. Awareness can get in the bin. You should always be aiming to get humans out in the real world to take action when they see your comms. Even if it’s something as simple as clicking a link or even better signing up to your newsletter. You’ve gone to the trouble — and expense — of getting in front of their eyeballs. Convert the effort into getting inside their brains by asking them to do something for you.

Luckily, Absolute Genius makes all this simple. We cut to the heart of what you want to say and ensure the right people are hearing it. All backed up by metrics and analysis to show you’re getting the greatest impact from your campaigns.

For a confidential consultation or to enquire about pricing, please contact us.